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[Simone 'Karat45' Tagliaferri]

http://www.gamasutra.com/view/feature/1542/pr_and_the_game_media_how_pr_.php

It's the natural consequence of an undeniable fact: The games press is almost entirely dependent on access to information, people, and products that only game publishers can provide. You want the latest details on a game that's still a year away from release? What you get, when you get it, and who you get it from are ultimately decisions made by that game's marketers.

Think of it as a giant information spigot. The folks with their hands on the valve—the ones who tell games journalists about upcoming games (or don't), set up interviews with the game's developers (or don't), and eventually send out early review copies of that game (or don't)—are the publicists, or in the insider lingo, PR reps (public relations representatives).

[Emack]

Ultimamente su GamaSutra appaiono un sacco di pezzi critici nei confronti dell'industria, di EA, e anche della stampa.
Che dire? E' stato evidenziato un fatto difficile da contestare.